Smashbox Photo Finish Primerizer Primer + Moisturizer in One, Plain

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About this product

Get primer + moisturizer in 1! Primerizer delivers 24-hour hydration plus powerful primer benefits in the lightest possible texture. It was created in our L.A. photo studio to instantly increase moisture by 127% & prep skin for makeup in 1 step. This non-greasy, quick-dry formula acts as a makeup magnet that locks on foundation & makes it last. In a consumer study on 101 women after 1 use: 97% said it feels lightweight 87% said skin felt instantly hydrated 91% said their makeup went on flawlessly In a consumer study on 101 women after 1 week of use: 98% said it didn’t leave a white cast on their skin 96% said it didn’t change the color of their foundation 93% said their skin felt comfortable all day 90% said it delivered a high level of hydration 91% said their skin looked fresh 89% said their skin felt hydrated throughout the day 89% said skin felt softer & smoother 86% said their makeup looked better 88% said it helped makeup look good & last all day